SKU:95020459980
Hello, My Name Is Awesome by Alexandra Watkins
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Description
Hello, My Name Is Awesome by Alexandra WatkinsToo many new companies and products have names that look like the results of a drunken Scrabble(R) game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone even noncreative types can create memorable and effective brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you SMILE because it is
'I want you to find someone for me
quite small to be honest
and everyday tools and techniques
"The Crystal Experience" is more like a personal tutor
Mind Power Can Help You Loose or Gain Weight
Atul Sarin
Dar is deeply unhappy
informative and delightful' Peter Frankopan'An extraordinary adventure
They are as magical and fascinating today as when they were first told
the Middle Way
data-led feedbackWhether you're working in a small team or running a multinational
and turned the life of a respectable psychiatrist upside down
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