Marketing the Wilderness: Outdoor Recreation, Indigenous Activism, and the Battle Over Public Lands

Marketing the Wilderness: Outdoor Recreation, Indigenous Activism, and the Battle Over Public LandsHow outdoor industry marketing promotes an image of "the wilderness" as an unpeopled haven. Marketing the Wilderness analyzes the relationship between the outdoor recreation industry, public lands in the United States, and Indigenous sovereignty and representation in recreational spaces. Combining social media analysis, digital ethnography, and historical research, Joseph Whitson offers nuanced insights into more than a century of the outdoor

Based on extensive research and pedagogy on the Rosebud Reservation

and vice versa

experience of imprisonment

sidebars on daily life

Hopi Runners provides a window into this venerable tradition at a time of great consequence for Hopi culture

All proceeds of the book support the Taos Pueblo’s Tiwa Language Program

indigenous people must also fight constantly to protect the sacred sites and landscapes that hold their cultural memories and connect their spirituality to the nation's mountains

is a soaring testament to Billy's legacy and the Lakota prayer: we are all related

the girl who drew it

And what gifts embedded within Indigenous world views speak to miyo-pimâtisiwin

it has been a struggle to have these rights affirmed and recognized

Originally published in 1932 by the American Ethnological Society